WHATSAPP MARKETING FOR HOTELS
Start a conversation that leads to a visit.
Hotel WhatsApp marketing connects relevant offers with guests who have agreed to hear from your property. Total Engage manages the campaign planning, audience segments, follow-up workflows and reply handling around your hospitality team.
Discuss your propertyBuild around guest intent
A restaurant promotion, wedding inquiry and room upgrade need different messages and different follow-up. Segment by expressed interests, previous interactions and the data your property is permitted to use. Give each campaign one clear next step: reserve a table, request a consultation or speak to the team.
Campaigns across your property
Campaign timing and booking links are configured around the systems and approvals available at your property.
- Dining: promote a new menu, weekend brunch or seasonal experience to guests interested in your outlets.
- Wellness: share treatment availability, wellness packages and membership renewal reminders.
- Weddings and events: follow up on venue inquiries and coordinate site visits.
- Rooms and loyalty: share relevant pre-arrival experiences and return-visit invitations.
Plan for Saudi Arabia and the UAE
Ramadan dining, Eid breaks, Saudi Founding Day, Saudi National Day and UAE Eid Al Etihad can provide useful campaign moments when they fit your property. Build audiences from stated interests and consent. Review Arabic and English content, local timing, availability and offer terms before sending.
Prepare the whole response journey
- 01
Permission
Confirm that each audience can receive the intended communication and provide an easy way to stop messages.
- 02
Message
Use the relevant WhatsApp Business setup and approved templates where required. Keep the offer, terms and next step clear.
- 03
Handover
Route replies to the department that can act, with an owner and a response process.
- 04
Measurement
Connect campaign references to inquiries and completed bookings where data is available. Track opt-outs alongside engagement.
Measure beyond message delivery
Delivery and read rates show reach. Replies and qualified inquiries show interest. Completed reservations and attributable revenue show commercial value. Define the booking source, attribution window and costs before calling a campaign successful.
How to measure hotel marketing ROIQuestions from hotel teams
Can we send a campaign to every contact in our database?
A database entry alone does not establish permission for a WhatsApp marketing message. Review consent, the purpose of the communication and current WhatsApp requirements before choosing an audience.
Can guests make a booking from a campaign?
A campaign can link to your approved booking process or open a conversation with the relevant team. Automated availability and confirmation depend on the systems connected and the workflow agreed for your property.
Who responds when a guest replies?
Replies are routed through the agreed inbox and department handover process. We define what automation handles and when your hotel team should take over.